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The process of a brand new brand, started from a
creative brief...
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| Creative
Brief |
Product
or Service: High-end Cookware and Cutlery Set
Target Market: Europe
Target Customers: People who love cooking and
know the importance of cookware together with food.
Main Theme: High quality form Swiss |
| Main
Competitors |
Kaiserbach,
Offenbach, Classic line, Bergoff |
| Clients
prefer not to use |
Colour:
Red or Dark Blue (similar to the competitors)
Shape: cross (Switzerland National Flag)
Icon: chef cook (chef cook image is used by the competitor) |
| SOLUTIONS |
Most
of the brand in this Industry selling the quality of the products,
for example: strong, life time long quality, nice cosmetic design
or save time save money..., However, we intent to work out a tasty
producer - telling people that you can enjoy tasty food with Renens's
cookwares with high quality. |
| Positioning |
Naming -
Renens-Swiss : Renens, a place in Switzerland. Swiss - short
form of Switzerland
Tagline - To the one who love good food!
Corporate Identity - Logotype: Script
Font "R" with
slate grey to project the Top craftmanship of stainless
steel in Swiss 
|
| Further
Development of the related discipline |
Company
Brochure -
A serial of catalogue maintain the simple
identity of Renens-swiss |
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Packaging -
The handle from the orginal bag remain outside of the packaging |
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Website -
www.renens-swiss.com / Aim at content management, website mainly
promote the brand as the enjoyment of cooking with renens-swiss.
It provides on-line register for product warrenty, caring of
the products, cooking receipts and 2 languages. |
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Accessories -
Warrenty Card and Envelope |
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