team8 design workshop _ Branding - Online Marketing

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Positioning: the process of differentiating a product, service, or company in a customer's mind to obtain a strategic competitive advantage; the first step of building a brand

public relations & publicity

Naming & Domain: A brand name - tell story about the brand, represent the brand, easy for customers to remember...; also easy for search engine, SEO, online marketing ...

Tagline: A tagline tell the world your target and vision of your brand; seperate from you and your competiters; teach your employee use it under any situation...

the niche

pricing

CONSUMER BEHAVIOUR

Brand Identity : It is not just a logo. A brand identity should be increase the awareness of the brand.

/ Logo & Letterhead

/ Poster

/ Brochure & Catalogue

/ Printed Advertisting

/ Exhibition

/ Packaging

/ Web

/ Podcasting

/ E-mail & E-greeting

/ Ezine & Enewsletter

/ Banner Advertisement

Text Advertisting: It divided in 2 types
a. link exchange to other website
b. place ad. to search engine

Search Engine Optimization
(Pay per click Advertisement)

Keywords & SEO:
mainly target to search engine

Result Analyse & Reconstruct Campaign

Viral Marketing:
free to spread to all internet users

Affiliate Marketing

Blogs, RSS feed

eBay Marketing

Social Networking: Myspace, Facebook...